Hello! Thanks for stopping by ♥
I am Anne-Louise, the designer and maker behind DANA Jewellery, a brand defined by the creative use of recycled vinyl records.
THE CREATIVE SPARK
Before I get into details about anything and everything, let me take you to THAT moment, that creative spark moment that started it all. It all began with this little story:
After a 2 year technical program in jewellery making in Quebec, I made a plan to travel to New Zealand. This was as far as the plan went. So off I went, in the fall of 2009, bought a car and traveled around beautiful New Zealand for 6 months. I went for epic hikes, met wonderful people, hung out playing guitar in my car when it rained, swam in hot pools, camped among the sheep, and the list goes on.
Then something happened at a recycling center. There it was, on a wall, an image of a vinyl record bowl. "Cool!", I thought as I had never seen one before. I then realized that vinyl record could be used as a material, to make things. On that day, I made a silent promise to myself that, as soon as I returned home, I'd get my tools out and would play with records instead of precious metals and faceted stones. And I did. Why dig gold when you can dig records, eh?
I started using vinyl record as a material back in 2010. And believe me, my first attempts didn't look anything like what my jewellery looks like today. I felt challenged at the beginning and then motivated to be able to come up with my own original designs that looked like nothing I had ever seen before.
As a strong believer of integrity in creativity, I am very pleased with the uniqueness of my jewellery. Recycling and bringing back to life a material that would otherwise end up in landfills is very gratifying. Taking part in the ever growing eco-friendly movement brings me great joy as it is in tune with my own personal values.
NOW, A LITTLE BIT ABOUT MYSELF
I work and live in Sneem, a beautiful village in the south west of Ireland. The hills, the fresh air and the ocean are just some of the things that inspire me daily. All the pieces you see in my online shops are my own original designs which are handcrafted with passion and care in my home studio.
Yes, I break up vinyl records but don't worry you music lovers out there as no good music is harmed in the making of my designs. The records used are either given to me or come from charity shops. I just love digging from the record piles. Then, in my studio, the designs from my sketchbook are turned into reality. Once in the creative space, the record really becomes a "material", losing its initial purpose but finding a whole new one.